Thrills Gum: The Soap-Flavoured Classic Canadians Secretly Love

There are candies that taste good, and then there are candies that spark debates. Thrills Gum is absolutely the latter. Known affectionately—and sometimes mockingly—as the soap gum, this purple piece of Canadian nostalgia is famous for tasting exactly like it promises on the wrapper: “It still tastes like soap!”

But here’s the thing—people love it anyway.

Whether you're one of its lifelong defenders or you’ve never dared to try it, Thrills Gum is one of the most iconic retro treats to ever hit Canadian shelves. And if you're hunting for a pack today, you’ll be happy to know that YEG Exotic carries it proudly in all three Edmonton locations.

Let’s dive into why this quirky gum has stood the test of time.

What Exactly Is Thrills Gum?

Thrills Gum is a bright purple chewing gum originally produced by O-Pee-Chee and now distributed by Concord Confections. Each packet comes with 10 square pieces in an eye-catching purple and yellow box that wears its reputation on its sleeve—or rather, on its label.

Yes, it really says: “It still tastes like soap!”

But don’t let that scare you off. The flavour is technically rosewater or floral, popular in old-fashioned candies and Middle Eastern desserts. To some people, it’s nostalgic and fragrant. To others... well, it’s like chewing your grandma’s perfume.

Either way, it’s unforgettable.

The Strange Power of Thrills Gum

Why does a gum known for tasting like soap continue to sell after all these years?

Easy:

Nostalgia. If you grew up in Canada, you know Thrills Gum. It’s the thing your sibling dared you to try. The candy your grandpa always had in his pocket.
Novelty. It’s a hilarious gag gift, party favour, or stocking stuffer.
Curiosity. If someone says “try this—it tastes like soap,” you're going to do it.
Surprisingly pleasant (to many!). Let’s be real: some people genuinely love it. If floral flavours are your vibe, Thrills might just be your new favourite gum.

Whether you love it or hate it, Thrills Gum brings people together—usually through laughter, surprise, or a dramatic “EW!” reaction.

Where to Find Thrills Gum in Edmonton

If you’re searching for Edmonton candy that makes people stop and say “Wait, what?!”—this is it.

You can pick up Thrills Gum at YEG Exotic, Edmonton’s top destination for weird, rare, and unforgettable treats. We don’t just stock trending imports and international snacks—we make sure to carry Canadian legends too.

Visit one of our three locations:

🟪 West Edmonton – 15027 118 Ave NW, Edmonton, AB T5V 1H9
🟦 South Edmonton – 5940 104 St NW, Edmonton, AB T6H 2K3
🟨 Whyte Ave – 8115 Gateway Blvd NW #109, Edmonton, AB T6E 3X8

Or order online and let the soap-flavoured chaos come straight to your door!

The Perfect Pairing: Soap Gum & Pop?

You might be thinking… what do I drink with gum that tastes like grandma’s bath beads?

We’ve got you covered.

Pair Thrills Gum with one of our signature Edmonton Pop selections from YEG Exotic. Something citrusy like orange soda or something classic like cola can cut through that floral sweetness and balance out the flavour. Or double down and match it with a lavender or rose-flavoured beverage—go full floral superfan!

Final Thoughts: Should You Try Thrills Gum?

Absolutely. Even if it’s just once.

Thrills Gum is more than just candy—it’s a conversation starter, a dare, a core memory waiting to happen. Whether you love it or can't stand it, one thing’s for sure: you’ll never forget it.

So grab a pack at YEG Exotic, hand it to your friends, and get your camera ready. Reactions guaranteed.